2021/09/24
もしかしたら何度か話したことは有ると思うんですが..今まで廃番した物も含めてWrecking Crew PTHANDYMAN Black Cat OverallTABBYS Overall と4種類のオーバーオールを発表して来たTCB
世の中のアパレルブランドを見渡すとオーバーオールを毎年作ってる所って少なくて、時々発売してしかも1品番だったりしますよね。
もちろん、ぶっちゃけて501タイプ以上に売れる事なんて無いし作るのも通常のジーンズの倍じゃ足りない位の時間が必要なんだから、『作らなくて良いか!』って会社的に結論付けるのが賢いのかもしれません……
じゃあなんで今でも沢山のオーバーオールを継続中なのに本日新たなオーバーオールを発表することになったか?
それは先日、私が着用した記事を掲載しましたが、永年憧れてたBoss Of The Roadのオーバーオールを手に入れたのがきっかけに間違いは無いのですが…
10年ほど前でしょうか…西日本で初めてアメリカのキャントンミルズと契約、ユニオンスペシャルを輸入しジーンズを作り始めた日本ジーンズ界のパイオニアの1人柏野さんが晩年TCBにしょっちゅう遊びに来てくれてました。
沢山の昔話をしてくれる中で一つ逢う度、私にしつこく『オーバーオールに力を入れなさい!作ってる所が少ないから!』って何度も仰られました。私は当時若かったし『会長!自分の会社のBJやBSの部下たちに言えば良いじゃん!』って言ってたんですが、『いやあなたが作りなさい!』ってやり取りをしてたのを覚えてます。私は作れ!って言われると作りたくない天邪鬼タイプなんですが笑何故かずっと頭の中にセリフが残ってた事と『世のブランドの大半が縫うのが大変だから作らないオーバーオールを自社工場を持ってる私たちがレギュラーで作らないとどうする!』と逆に燃えた形になりました。
さぁ前置きが長くなりましたが、日本のジーンズのパイオニアの言葉はいつも正しくてTCBでもオーバーオールは無くてはならないカテゴリーとなっております。
明日9/25 19:00- instagram liveにてこのoverallの発表会を行いたいと思います。宜しくお願いします。
I might have talked about this on the blog but TCB has released several bib overalls so far.Including the discontinued models, there are 4 of them so far.
If you look at other denim brands in the market, not so many brands would dare to produce new overalls. If any, denim brands normally have only 1 or 2 models or even zero. It’s totally understandable and TCB might as well follow the same rule simply because nothing sells more than 501 repro jeans and making a bib overall takes almost twice the time to produce a pair of jeans. It’s a wise choice for any denim companies not to release any overalls, both cost-wise and sales-wise. If there are 100 denim lovers, I think only less than 10% of people would wear a bib overall… but we want you all to try our overall so that’s why we keep the price of any overalls reasonable.
Having said that, TCB is going to release a new bib overall. Why?One of the reasons is that I recently got a change to get a vintage Boss of the Road overall I’ve wanted for long but there is one more reason behind it.
Maybe about 10 years ago, Kashino-san, who contracted with Canton mills in the US for the first time as a Japanese company and imported Union Special machines and first started to make jeans in Japan, used to visit TCB a lot after he retired from his job.He always told me the stories of his old days but there’s one thing I heard enough from him.Kashino-san ” Hajime, you need to make overalls. There are almost no denim companies who put efforts into overalls!”I was young back then, maybe a bit cheeky but I always snapped at him saying ” Hey big boss, you are still the chairman of big denim company/factory huh? Why don’t you do it in your company?”We did a lot of the same kind of conversations like this but he always insisted on that to me.
I’m kind of a person who hates to be told what to do. I’d rather do the opposite of what people tell me but this conversation kinda stayed in my head some how but eventually I came to think differently.” We have our own factory and overalls are the most time consuming product to sew. Normal denim companies can’t do it then we gotta do it.”
I might have talked too much but I gotta say the words of the pioneer in the denim world are always right.We make good overalls so we’d like you to try our new overall! Tomorrow, we are holding a IG live to introduce our Boss of the Cat Overall.
25th Sep 19:00 JP time. Stay tuned (only in Japanese, sorry)